Thursday, May 28, 2009

Lessons from Trent Reznor on Marketing and Branding in the Digital Age

I have to admit it. I am completely fascinated by Trent Reznor. People that know me, know that I am a real die hard Nine Inch Nails fan, but besides Trent's "Prince" level of musicianship, he is by far one of the great thinkers of our day in terms of understanding the new media landscape and how to use the internet to fortify your brand, and solidify relationships with your fans, (the anti Prince approach). He is the winner of this year's Webby Artist of the Year award, and no doubt deserves it. The guy is incredibly bright! I am an unabashed fan/admirer and if you watch this entire interview you will be too.

Trent Reznor Digg Dialogg from drawaside on Vimeo.

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