Thursday, May 28, 2009

Lessons from Trent Reznor on Marketing and Branding in the Digital Age

I have to admit it. I am completely fascinated by Trent Reznor. People that know me, know that I am a real die hard Nine Inch Nails fan, but besides Trent's "Prince" level of musicianship, he is by far one of the great thinkers of our day in terms of understanding the new media landscape and how to use the internet to fortify your brand, and solidify relationships with your fans, (the anti Prince approach). He is the winner of this year's Webby Artist of the Year award, and no doubt deserves it. The guy is incredibly bright! I am an unabashed fan/admirer and if you watch this entire interview you will be too.

Trent Reznor Digg Dialogg from drawaside on Vimeo.

Thursday, May 14, 2009

CultureLab Youth Pulse-The Recession

Recently, we went out to interview Dallas-Ft. Worth area college students about how the current economic crisis has effected their behavior in terms of spending, saving, and consumption. Here are several videos of some of the responses to our questions.

Female Attitudes Toward Money

Male Attitudes Toward Spending

The Role of Frugality

Thursday, May 7, 2009

Travel Trends

written by Priyanka Patel

So you thought that with the economy going the way it is that there was no possibility for you to travel the way you love to. Well, GOOD NEWS, there is now an affordable, foolproof (mostly) way of staying at nice places on the cheap. These days a travel trend has emerged where ordinary citizens are treating their abodes with the mentality of "mi casa, su casa" - allowing people to stay with them for free or for a low rate.

Similar to couchsurfing ( and the Hospitality Club , but with more security (as it relates to living arrangements) built in, iStopover is a great way to see the world in style without breaking the bank. Not only does it handle all your monetary transactions, it also lets you see the place (via online) before you put your money down. And when you arrive, if you feel like the place was grossly misrepresented (kind of like an online date), you can find you another place without ever have wasted your money.

To find out more, check it out:

Friday, May 1, 2009

Is Black Music Still Cool?