Tuesday, October 27, 2009

Black Men Under The Radar


Today, we are very honored to have our first guest blogger, the legendary researcher/ethnographer, Pepper Miller of the Hunter-Miller Group in Chicago, http://www.huntermillergroup.com. She has given us a thought provoking take about the view of Black men as typically shown in the media and how fair and authentic representation of them rarely takes place. We are grateful to Pepper, and welcome your feedback on her post.

Clayton and LaNise Ollarvia’s Atlanta wedding was wonderful. She was the classic beautiful bride and he the handsome groom. The bridal party was striking and the parents proud and tearful at times.

What captured my attention and became the impetus for this post, was the constant conversations taking place from every corner of the wedding reception about Clayton’s groomsmen. Heard at the tables, the bar -- even in the restroom, guests were buzzing about the young men’s charm, intelligence and wit. Importantly, many surmised –unaided by this researcher-- that the groomsmen’s behavior was not uncommon and therefore questioned why more positive stories and images of Black men aren’t seen in the media.

The National Urban League’s annual State of Black America Report typically paints a truthful, but often dismal picture about the current situation and outlook of Black America and particularly Black men.

While this information is not inaccurate, the National Urban League and many service organizations typically rely on the harsh realities of Black America to secure grants and funding for social service programs that are sorely needed and appreciated in Black communities across the nation. I am not, by any means, implying that these social service reports are not welcomed or valued--they are. However, there is another side. It’s the story about Black America and Black men that often does not get told.

In general, Black men tend to be younger (29.5 v.35.4) and as a segment, has been growing three times the rate of the white males. Although educational attainment fluctuates, more are recognizing and embracing education as a means for overcoming societal barriers and advancing oneself. In fact, from 1976-2004, Black male college graduates doubled. Additionally, Black men are taking more responsibility for their families; two parent families increased at nearly double the US rate from the last Census. Many also have assumed significant roles in business, politics, sports entertainment and other areas. Additionally, The Black America Study www.blackamericastudy.com identifies one of its eleven segments as “Black Onliners". This segments includes a majority of Black men who are 97% online, educated, moderate income earners, have a majority of Black friends and respond favorably to targeted Black advertising.

Often copied is Black men’s invaluable influence on global culture. Think: swagger, language, music, fashion and being early adaptors of technology. Importantly, Black men are the arbiters of cool. They don’t own it, but interestingly, they are the only group that looks to each other, and not to others, to determine what is hip and cool-- and the world follows.



Wednesday, October 14, 2009

Ghettoization of Online Social Networks

For about a year now, CultureLab has been telling our clients and followers that there is a growing class divide online with social network choice. It was one of the key points I made at this years YPulse Youth Marketing Panel on Marketing to Multicultural Gen Y'ers back in June. Yesterday, CNN reported the statistics around this growing trend.

Friday, September 11, 2009

Swagger Paris at NYC Fashion Week

Check out what's shakin' at NYC Fashion Week:

http://www.swaggerparis.com/

Monday, August 31, 2009

Millennials and Financial Fitness

According to a recent research study conducted by Charles Schwab, 71% of 23-28 year olds polled said they are extremely concerned about the U.S.’s economic future. More than half, 53%, were very concerned about their personal financial future. Needless to say, the economy is extremely challenged right now and the job market is very, very bad.

For Millennials the severity of the economic downturn has been a discombobulating experience, especially in light of the fact that our generation's identity has been shaped during the height of American consumption and excess. So what is going to happen now? Are there tools out there to help us navigate this new economic reality and help us plan for our increasingly cloudy financial future?

One of CultureLab's Clients, EDS Credit Union, contracted us to develop programming and outreach that would help attract younger members to their Credit Union while helping them to become more aware of the importance of financial planning and financial fitness. As a consequence we came up with TheArrivalGuide.com. It is our hope that this is step one to more companies and financial institutions being more sensitive to the needs of our generation. Check it out, let us know what you think, and please feel free to tell us how we can make it stronger.

Monday, August 24, 2009

Financial Help for Young Professionals

If you need help with your finances check out www.thearrivalguide.com

Tuesday, August 18, 2009

CultureLab has won Honorable Mention for the ADCOLOR Innovator Award

It was announced today that CultureLab's founders, Philip Moore and Kevin Walker won Honorable Mention for the 2009 ADCOLOR Innovator of the Year Award.

With more entries than ever before it is indeed an honor to be among the crème de la crème of the ad industry. Philip and Kevin were also the ONLY honorees from a small agency to be recognized. Check out the list of all honorees at: http://bit.ly/LOXdU. Also to know more about the ADCOLOR Awards check out : www.adcolor.org

Wednesday, August 5, 2009

Chicago Movements

Recently, our intern and Chicago based blogger, Devin Walker, interviewed a brotha by the name of Krabby who happens to be the manager/proprietor of hot streetwear/sneaker boutique, St. Alfred in Wicker Park. Chicago is coming up in the game in its streetwear and sneaker options and St. Alfred is leading the way.

Mr. TasTees Visual Mix Tape — "A Crazy Trip In Chicago" from Anthony Esquivel on Vimeo.



We learned alot about what's happening in the CHI by talking with Krabby:

Q1: I understand STA is apart of Kicks/HI what is it about Chicago style or just Chicago in general that made Chicago the first place to open a store on the mainland rather than NY or LA?

A1: The city didn't have something like this whereas LA and NY had places like it already. When we opened up in 2005, we weren't the first but there wasn't anything like this here.


Q2: If this boutique had to have a motto what would it be?

A2: Saint's rise above…..

Q3: How has the Chicago Style of dress changed over this decade?

A3: It's become more embracing of skate culture like SB's DC, but what has changed is that there is more acceptance of different styles. Before, if a shoe wasn't a AF1 or Jordan it was called a fake AF1 or Jordan.

Q4: How do you see the state of Chicago fashion moving in the coming years?

A4: It will continue to spread from the old norm thanks to people like Kanye and Lupe. Kanye has the reach in the urban community and the larger mainstream commercial aspect of America to be a influence in both.

Q5: With the economy's current state, what do you think would be the X factor for a store such as this one to get new clientele?

A5: A good product is what's key. Some people are still buying the high end merchandising, but you must have competitive prices and uniqueness.

Q: How has the connection of local artist and local hip hop boutiques helped both industries in their fields here in Chicago?

A6: Promotions for the city, and use anything that cross connects them is a good thing for the city.

Q7: How do you think social media sites such as Facebook and Myspace helped spread the buzz about STA?

A7: Facebook and Myspace are just other forms of communication but word of mouth is the best way to communicate ideas, and Facebook mimics that.

Q8: Chicago neighborhoods are known for having there own unique styles, some industrial, others residential, how do you guys think Wicker Park has influenced this establishment and how do you see the impact that STA has had on Wicker Park?

A8: It hasn't been affected by Wicker Park but we have seen Wicker Park change, it has been another case of gentrification but in a new way. Instead of it being racial it is age based, more young people in their 20's and 30's and married young people as well.

Q:9 So what are the hot styles for this summer
Shoes? Pants? Shirts? Accessories?

A9: Now its a euro style for the shoes, also Vans, Converses and also it is hip to wear new start up companies products, in all parts of your wardrobe.

Thursday, July 23, 2009

CLab Hot Spot

Check out our latest video blog to find out about the next big trends!

cLab HOT spot 2 from Philip Moore on Vimeo.

Monday, July 13, 2009

Teens and Media

We just came across this article in the Financial Times, and wondered why was this "scribble" such a sensation. At CultureLab we have been knowing this for the last 2 and a half years. We guess it is finally sinking in to mainstream media and to the older generation that yeah, things are changing fundamentally. This is why Clients hire us, because we fully understand how young consumers use media and what is relevant to them.

Read this:

Note by 'teenage scribbler' causes sensation
By Andrew Edgecliffe-Johnson in New York
Published: July 12 2009 23:32 | Last updated: July 12 2009 23:32
A research note written by a 15-year-old, who was not born when former UK chancellor Nigel Lawson dismissed London analysts as “teenage scribblers”, has become the talk of middle-aged media executives and investors.

Morgan Stanley’s European media analysts asked Matthew Robson, one of the bank’s interns from a London school, to describe his friends’ media habits. His report proved to be “one of the clearest and most thought-provoking insights we have seen. So we published it,” said Edward Hill-Wood, head of the team.

The response was enormous. “We’ve had dozens and dozens of fund managers, and several CEOs, e-mailing and calling all day,” said Mr Hill-Wood, 35, estimating that the note had generated five or six times more feedback than the team’s usual reports.

However, he made no claims for its statistical rigour.

As elderly media moguls gathered at the Allen & Co conference in Sun Valley, Idaho, to fawn over Twitter and fret over their business models, Mr Robson set out a sobering case that tomorrow’s consumers are using more and more media but are unwilling to pay for it.

“Teenagers do not use Twitter,” he pronounced. Updating the micro-blogging service from mobile phones costs valuable credit, he wrote, and “they realise that no one is viewing their profile, so their tweets are pointless”.

His peers find it hard to make time for regular television, and would rather listen to advert-free music on websites such as Last.fm than tune into traditional radio. Even online, teens find advertising “extremely annoying and pointless”.

Their time and money is spent instead on cinema, concerts and video game consoles which, he said, now double as a more attractive vehicle for chatting with friends than the phone.

Mr Robson had little comfort for struggling print publishers, saying no teenager he knew regularly reads a newspaper since most “cannot be bothered to read pages and pages of text” rather than see summaries online or on television.

Executives and investors have grown fascinated by the opinions of teenagers. Rupert Murdoch, 78, has described himself as a “digital immigrant” and his young daughters as “digital natives”, while UBS pulled in an 18-year-old three years ago to demonstrate MySpace to portfolio managers.

Copyright The Financial Times Limited 2009

Tuesday, July 7, 2009

R.I.P. Michael Jackson-A Tribute

It is an understatement to say that the media has been obsessed for the last couple of weeks with the death of MJ, however, today, as we celebrate his life it feels so real, so final and so solemn. More than likely we will never see this level of superstardom again. We are sad about this for sure but there are some lessons that MJ taught us that are relevant to us in the agency world and to those of us who want to succeed in connecting to people across all cultures.

MJ was rooted in the 60's era of struggle and Black upward mobility . He was from the rough, steel town of Gary, Indiana, and his father Joe was determined to make sure that his family had a better life. Self determination and the thirst for a better life is what many people in the world desire, and that is probably one of the reasons why MJ connected on that global level. He was symbolic of how pure talent combined with stellar work ethic can take you to the top.

If not for Joe's determination to insure that his family had a better life, we probably would have never known the Jackson 5 or ultimately the "Off the Wall/Thriller" era Michael Jackson. It is well documented that Joe was not always fair or loving but he did instill in MJ, that drive and discipline. MJ's God given talent combined with his ambition, drive and discipline were a HUGE reason for his global success.

MJ is perhaps the greatest example of someone who connected with humanity on a global level, he was a trailblazer and generated excitement from Moscow, to Dakar, to Anchorage to Sao Paulo. I challenge anyone to name another artist who generated so much excitement on every single continent amongst almost every single ethnicity. It is unprecedented and more than likely will never happen again. His demonstrated compassion for the world and yes, children all over the world was a big reason for his global connection.

The dude broke down barriers. He found a way around barriers and maintained impeccable standards. If you were drafted by MJ to produce something for him, write something for him, choreograph for him,or film something for him, you were automatically put into that exceptional category. His high standards for production in music video, choreography and music production are what helped him break down those barriers. MTV did not play Black artist before MJ's Billie Jean but the production standards on that video made it undeniable!

Finally, MJ brought the electricity! The dance moves, the staging, the precision, on point vocals, etc. Sometimes it seems like many performers forget the performing aspect, and the idea of giving it your all. MJ always gave it his all when on stage. There is something to be said about the hysteria he generated at shows. The world is going to miss that electricity!

The world is going to miss MJJ.

Monday, July 6, 2009

The wonders of Technology

We all know the wonders of the iPhone and its constant revolutionizing of not only phone and technology, but also the world, But it still astounds and excites us here at CultureLab all the amazing things it can do, especially the fact that people are now able to videotape and produce music videos on it in a very high tech way!

Check out the music video that someone created!

Wednesday, June 24, 2009

CLab Hot Spot

CultureLab is now producing video blogs about the latest trends.

Check out our first one!