Recently, I took a trip to New York to drum up business and soak in authentic urban culture. Most of my meetings were with Account Planners at large agencies who we have partnered with in the past. (Shout out to Carmen Baez and Alvaro Cifuentes of Omnicom DAS Global, Katy Alonzo of Anomaly, Dick DeLange of JWT, Ted Ellet of Draft FCB NY, and Andre Torres, Michael Coxen Loren Odom, and Adrian Younge of Waxpoetics magazine. Loren and Adrian are incredible musicians who are doin' it in the retro funk genre emerging from NY and LA.)
CultureLab is a forward-thinking Trends & Behavior Research, Marketing, and Creative
agency that utilizes the results of current and anticipatory lifestyle intelligence to help
brands and institutions better and more effectively market to their consumer. Our efforts
generally focus on youth and young adult (NextGen/ Millennial's) anthropology and social
media as it continues to evolve in the realm of technology. The name CultureLab reflects
our research based approach in understanding the NextGen consumer.
Simply put, we are strategists, digital comm planners, writers, filmmakers, researchers and
designers that take a look at what’s current, predict what’s to come and use that
information, unfiltered, to create and execute effective marketing and creative plans. Think
of us as a think tank slash marketing agency slash creative boutique.
Our Research leads to Strategy. Strategy to Engagement. Effective Engagement creates a