Monday, December 29, 2008

CultureLab’s Trends to Watch For in 2009

#1 Rockstar and Skater Hip Hop will continue to gain in popularity (Lil Wayne and Kanye respectively are the icons: watch for Charles Hamilton, The Knux, 88 Keys, Black Milk, and B.O.B)

Classism is the new racism

#3 The 90’s grunge era will influence in ‘09 as the 80’s did in ‘08

#4 Sneaker Brands to watch: Supras, adidas, Yums, and "Vulcanized" Shoes [See Images Below]

#5 Streetwear brands to watch: Rowdy, KR3W, Volcom

#6 Twitter goes to the masses


#7 Classism, Ethnicity, and Lifestage will creep into online social network choice: Facebook: older, more affluent and more educated, MySpace: younger, less affluent, Black and Hispanic skewing

#8 C.R.E.A.M., Wu-Tang’s mantra will ring very true in ’09, cash will be king!

#9 Creativity in digital hustle

#10 Prepaid Cell Phone service will explode as the economy continues to slump

Smartphones as status symbols

#12 Rise of the Black and Hispanic geeks

#13 Asian pop culture will continue to grow in popularity

#14 Renaissance of creativity in business, politics, music, and entertainment: watch for new music genres, new art forms, new ideaologies, and new ways of film-making

Low budget but creative aesthetic in fashion, film, and music, “Thrift Chic”

#16 The urban elegance movement flourishes, i.e. Obama, Diddy, Maxwell
#17 Big Government will be cool
#18 The role of narrative and storytelling will grow in all art forms and advertising/promotional outreach

DIY- arts and crafts

Common Craft-style "what is" and "how to" videos will become an increasingly popular resource for education of online applications and communities

CultureLab is a full service research agency that focuses on the multicultural young adult consumer. Our segments of focus include Asian American, Urban Hispanic, African American and Urban White 18-34 year olds. We tapped into our network across the country to come up with our trends to watch for in 2009. Our clients include general market advertising agencies, corporations, beverage marketers and government entities.

[photos by: Martinchox, kikfoto , Elliot.P, ThisParticularGreg, clementpetit2, irrezolut, saturnism]

Tuesday, December 9, 2008

Youth Interviews 2