Thursday, December 10, 2009

CultureLab Trend Summit

Last Saturday, on December 5, 2009, CultureLab held its first annual Trends Summit where we brought in talented thinkers to pontificate on what they thought was going to be monumental in 2010. We were thrilled to have academics, social media strategists, culture guru's and art and technology college students from UTD in the mix.

CultureLab likes to keep it fresh so we brought a little innovation to the summit by having Fahamu Pecou and Michael Hastings-Black to Skype in from Atlanta and Brooklyn respectively, we also tweeted throughout the event from @clabcreative, #2010 Trends. Last year we did something similar for Saatchi NY and their General Mills client but this year, we thought we would do it for CultureLab's own learning and development.

It was clear that the economy, the dearth of jobs, and mobile OS development are going to be HUGE shapers of things to come as it relates to young people and consumer behavior. The word "broken" kept coming up but it was used in the context of out of brokeness good things can come, "a genesis of revolution" so to speak. Also one other striking statement made during the conference by Katy Alonzo who is a social media researcher was that "technology is ripping us apart, not bringing us together". She really made us think differently about polarization that is facilitated by technology.

Stay tuned for our Top 2010 Trends to Look for which will be published in early January. We also shot video of the summit which will be available for viewing by 12/28. A big thanks goes out to our sponsors: 7-11, Dr Pepper Snapple Group, Waxpoetics, and Frank 151.

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