Monday, August 31, 2009

Millennials and Financial Fitness

According to a recent research study conducted by Charles Schwab, 71% of 23-28 year olds polled said they are extremely concerned about the U.S.’s economic future. More than half, 53%, were very concerned about their personal financial future. Needless to say, the economy is extremely challenged right now and the job market is very, very bad.

For Millennials the severity of the economic downturn has been a discombobulating experience, especially in light of the fact that our generation's identity has been shaped during the height of American consumption and excess. So what is going to happen now? Are there tools out there to help us navigate this new economic reality and help us plan for our increasingly cloudy financial future?

One of CultureLab's Clients, EDS Credit Union, contracted us to develop programming and outreach that would help attract younger members to their Credit Union while helping them to become more aware of the importance of financial planning and financial fitness. As a consequence we came up with It is our hope that this is step one to more companies and financial institutions being more sensitive to the needs of our generation. Check it out, let us know what you think, and please feel free to tell us how we can make it stronger.

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