A recent report prepared by The Intelligence Group identified a list of brands that are viewed most favorably by young Latino consumers.
According to the study, Hispanic youth said these brands "do the best job of creating products/services for Latinos like me" (in alphabetical order):
> Baby Phat
> Coke
> Dickies
> Ecko Unlimited
> Foot Locker
> Goya
> J Lo
> Levi's
> McDonald's
> Microsoft
> MTV
> Nike
> Pepsi
> Rocawear
> Sony
> Taco Bell
> Target
> T-Mobile
> Univision
> Wal-Mart
>
> (Source: Marketing Y Medios, 04/21/08)
>
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